Monday, March 3, 2008

Let's be evocative


Take a look at the above logo. You all recognize it. You see the colours, unless you're colourblind; in that case: it's purple and burnt orange. However, look closely. More than likely it's a logo you see quotidianly, but do you see its subliminal messaging? I'll give you a second... no, well, look between the "Ex" in the white space... interesting eh?

FedEx is apparently constantly moving forward... savvy buggers.

“You can fool all the people all the time if the advertising is right and the budget is big enough.” -Joseph E. Levine

1 comment:

Katie said...

haha, someone pointed that out to me a long time ago and it's jumped out at me every since!