Canny Saturn

It's odd to find inspiration or ingenuity for that matter in commercials. It's rarely done, and when it is, well, it's refreshing.

And this point resonates with me throughout Saturn's (the guys who make the GM cars) new commercials. They're shrewd and dare I say, thought-provoking advertisements.

Their new "rethink" series poses some interesting points and are inarguably well-written and executed as they challenge the audience to question some social norms, such as, beauty, bling, and strength. So kudos to you writers (which obviously aren't a part of the Writers Guild of America) at Saturn.

If you're interested, and haven't seen them, go here: 

http://www.youtube.com/watch?v=xX_frSinZ2s

As Jon Stewart would illustrate, this is a "moment of zen" on television.

Thank god for a breath of fresh air in a polluted world.